Following a creative pitch we were appointed to re-brand York Pass, the official sight-seeing card for York. Working with Visit York the re-brand included the card itself as well as literature, advertising, point of sale material and website. Before starting the project we spent time visiting as many attractions as we could in the city. We came away enthused about just how much there was to do in the city and this sparked the idea for the photography montage which became the centre piece of the whole campaign.
Here are a few words from Elaine at Visit York:
"We selected Ikon Design as the Creative Design Agency to work up a re-brand of York Pass. Having no previous knowledge of the product we felt they interpreted the initial design brief with a huge amount of creativity and enthusiasm, having clearly taken the time to understand the product as part of this process. We have found Ikon to approach this project in a highly professional manner with passion, understanding, patience and imagination, resulting in an impressive standard of work. We would have no hesitation in recommending Ikon Design with confidence." Elaine Moss, Senior Marketing Executive, Visit York
: York Pass
: Branding, Literature, Advertising