In a crowded and competitive market, we were tasked with refreshing the existing Bisto Pour Over Sauce range.

The challenge was to create something that stood out on shelf whilst still conveying irresistible taste and showing how the range can elevate everyday meals. In the existing design, the food imagery was being lost behind the SRP and lacked visibility.

The solution? Shift the focus by making the imagery more central to the pack, increasing their size, and adding more vibrancy and taste appeal to better capture shoppers’ attention.

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