The Pork Farms brand and packaging design had become dated, it lacked impact on shelf and had slipped from the position of brand leader. We were tasked with updating the brand identity and packaging design, improving the hieracy of communication and increasing shelf stand-out.

 

The final design retains some of the valued heritage the award winning pork pie brand has gained over the last 90 years whilst bringing a much more contemporary and impactful design to the fixture. The re-design also included a premium tier Melton Mowbray product as well as a Meat Free range.